Alongside 57 delegates from 34 Maldives tourist sector organizations, the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) enhanced its destination presence in the Indian market at SATTE 2024. This event took place at India Expo Mart in Delhi from February 22nd 2024 to February 24th 2024.
SATTE has made a name for itself as South Asia’s largest networking platform for the travel and tourism sector. At this event, Visit Maldives is promoting the Sunny Side of Life as an affordable vacation spot for Indian tourists, emphasizing its distinct experiences and unique beauty.
Travel industry leaders and partners have access to a large platform at SATTE 2024 to network, connect, and exhibit their goods and services. By attending, travel trade representatives may stay informed about the most recent developments about the destination, the distinctive features of the nation’s tourist offerings, and the range of experiences that can be had in the Maldives. It also gives industry partners lots of chances to share the most recent details about their specific properties and special offers.
At the Maldives stand made by MMPRC at SATTE 2024, attendees may anticipate a variety of events, such as media interviews and meetings with influential members of the travel industry and other partners within the same industry. Additionally, a prize draw will provide the fortunate winners with complimentary vacations.
With 208,876 arrivals to the destination by December 31, 2023—or 14.4% of the overall market share—India was the destination’s biggest source market for Maldives the previous year. To keep destination momentum going, MMPRC regularly carries out a variety of marketing initiatives aimed at this market. Additionally, a number of marketing initiatives are scheduled for this industry in 2024. The Maldives will continue to be the top travel destination on the Indian market thanks to these marketing initiatives.
